January 27th, 2015 at 7PM at Miami Ad School in Wynwood

Interaction Design Association Miami hosts a talk by R. Lance Garcia.

We all focus on crafting the best experiences possible. Solutions to problems big and small that can help ourselves, consumers, or mankind. The truth is though, it’s not enough. Without realizing that the artifacts that we define and design is only the tip of the iceberg, we may not be able to make the significant changes that the future needs from interaction designers.

To illustrate this terribly academic point, we will take a futuristic look into retail, where we ask: “What if a store could talk?”; and step through an in-progress creative project on the future of banking, asking “What if I had true financial partner that spoke my language?” — both of which account for the experience and larger enablement part of digital.

Hopefully you will walk away with a better understanding on how and why the meaningful experiences that we craft will require a (much) larger sense of context.

Check out the IDXA Meetup Group to RSVP and for more info.