Join Chris Do and The Futur team, along with AIGA Miami on October 24th at Ampersand Studios for a workshop on Pricing Strategies for Creatives. In this workshop, you’ll learn how to have conversations around sales, bidding, and budgeting with confidence, so that you waste less time, win more work and focus on what’s important—doing amazing creative work. The workshop is a mixture of prepared talk, worksheets, open format Q&A and role-plays.
Pricing Strategies For Creatives
"How do you run a successful, and profitable creative business? How do you price work that is both fair to you and the client? Should you charge hourly, per project or based on value to client? What is ethical to charge beyond cost? How do you answer the dreaded question of, “How much?”
If you’re like me when I started my design business in 1995, there was a lot of guesswork and second-guessing. Trying to find that“just right” number that the client wouldn’t balk at or laugh you out the room, was time-consuming and nerve-racking. Thankfully, 24 years of trial and error, coaching and training, I’ve learned how to have the money conversation. No more awkwardness and no more leaving money on the table. I have successfully billed over $80M, coached thousands of others and will teach you how to make money doing what you love.
It doesn’t matter if you’re a freelancer, solopreneur or multi-person studio, I’ll teach you pricing and sales fundamentals including: how to price based on inputs (selling time and materials), outputs (selling deliverables) and value.
In this workshop, you’ll learn how to have conversations around sales, bidding, and budgeting with confidence, so that you waste less time, win more work and focus on what’s important—doing amazing creative work. The workshop is a mixture of prepared talk, worksheets, open format Q&A and role-plays."
– Chris Do
What You'll Learn:
• Learn the difference between cost, price and value
• Price bracketing
• Price anchoring
• Phased engagement (loss aversion bias)
• How to price the client and not the job(ValueBased Pricing)
• Calculate your hourly rate
• Calculate your minimum level of engagement
• Project-based bidding
• Bid projects with confidence
• Socratic selling approach
• Full value listening
• Overcoming objections
